What is this mindfulness and why is it so hard to explain?

I’m in the process of writing a number of articles, books and workbooks about mindfulness and mindful living, and each time I seem to come back to a hurdle: what actually is mindful living? what is mindfulness? How do I explain these ideas to someone who’s maybe only heard them in passing, never heard of them, or heard of them a few times but has no idea what they actually are?

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